TheComputerMaster Technology Blog

Traffic generation for your website is all about getting visitors to
your website, or a specific webpage. Many internet marketers acknowledge that it’s
the most important ingredient in successful Internet Marketing.

As you may realize traffic generation is paramount to Internet Marketing,
you won’t sell your product if no one knows about it. Let’s face it,
you can have the ultimate product and salespage on the planet, but if
you can’t get visitors to your site you won’t sell a thing.
Makes sense, doesn’t it? Everything else you do is, for the most part is  solely
optimizing, to maximize the profit you make from the visitors you get to
your site.

How do you build traffic to your web site?

There are a multitude ways to increase traffic to your site, and clever
marketers are coming up with more all the time. Basically they can be
broken down into traffic you pay for and traffic you get for free. Here
are some examples of each type:

Traffic you pay for:

• PPC: Pay Per Click advertising.
• Paying other sites to link to yours.
• Advertise in ezines and online newsletters.
• Submitting to paid search directories.

Free traffic:

• Organic Search Engine traffic, the better you are at SEO (Search
  Engine Optimization) the more natural (not paid) search engine traffic
  you will get.
• Social Bookmarking: you can increase your traffic if you and/or
  others, bookmark your site on social bookmarking sites like
  del.icio.us, OnlyWire, Furl, and StumbleUpon.
• Social Networking sites: promote your site through social
  networking sites like Squidoo, Fanpop, FaceBook and MySpace. It also
  includes social networking microblog sites like Twitter and Jaiku.
• Posting relevant and useful comments on blogs.
• Posting in online forums and putting your website address in your forum signature.
• Email: putting your website address in your email signatures.
• Persuade other sites to link to yours for free.
• Bum Marketing: writing articles which other web publishers can
  use on their website for free providing that they include a link back to
  your website.
• Submitting to free search directories.
• Creating viral reports with embedded links back to your site.

These are merely some of the ways to get more visitors to your website.
There are numerous ways to get visitors to your website, but this is
enough to get you off to a good start.

Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them purchase. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all required information about this, may be by keeping the  information at a n alternate page. By providing suitable and easily discernible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract consumers, but you don’t really know who your clients are and what they require to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they’re browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices always lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions [better]? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a modest contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?
When you sell from a website, your customer can purchase your products 24 hrs a day and also your clients may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, conclude with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to an alternative email address if you do not check your website mailbox again and again. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

It is the search engines that in the end get your website noticed by clients. Hence it is worthwhile to know how these search engines actually work and how they present information to the customer initiating a search.   

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their wanted submission page, the search engine spider will index your entire site. A ‘spider’ is an automatic program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a data depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of , the definitive content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example:  Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce diverse rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword [stuffing] or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

In Hawaii a Kahuna is a guy who is an expert or conjurer. So, a ‘Traffic Kahuna’ might well be an expert at driving traffic to websites. Maybe even a guru?

But how to become a Traffic Kahuna? Well, there is a way…

Traffic Kahuna is a new service designed to create new Traffic Kahunas has been in a limited launch for a while with a range of tools designed to help webmasters and internet marketers to grow organic traffic to their websites and improve the search engine rankings of their pages.

The Traffic Kahuna ‘headline’ tools are a multiway linking tool - no more reciprocal links. An article feeder that provides unique content to niche related sites within the system, bringing both on subject links AND fresh unique content and last, but far from least, a tool called the BlogFeeder. Over the next few days some more features are being added to the system, but I’ll keep quiet about the new magic for now.

As a long time users of these tools I have to say that for me, by far, my favourite is the blog feeder. This is a very sophisticated system of blogs, all owned by real folks, members of PortalFeeder and Traffic Kahuna. We all built the blogs and contributed them into the system in order to make a shared investment in our future businesses.

I use the blog feeder to build up links to pages that I need to get well ranked. I even use the system to get the blog pages themselves ranked - sometimes a very useful thing to do.

There are many hundreds of blogs in the sytem all with webmasters who take care